- a digipak for the album’s release
A lot of you are doing a video for a music single. Imagine the single being the lead promotional tool for a following album. Therefore, you should be aiming for a definite 'house style' and brand recognition between the album and the music video (and other ancillary).
There is a template that Mr Hudson provided for doing this task on publisher. I have also put a photoshop template into the student folder.
As a lot of you are proper digital then there's a bit of confusion as to what should/could go into a digipak (front cover and 3 page insert as a 4 page booklet) and a back cover. Below are some suggestions and in the post below some links to have a look at.
In any of the tasks - look at real examples for conventions/typical features.
Front cover: logo /name of the album /photo of band or picture/image related to either song or
Inside: could have song lyrics / related pictures / song credits - writer/producer/trumpet = .../triangle =....etc / thank-yous! / extra content download/QR code, social media and website listings/details / (these don't have to be correct listings -you can make them up!)
Back Cover: Sometimes can be a continuation of the front cover, usually has a list of the
Remember - we can apply Goodwin's features of music videos here whereby there is usually a correlation between the images and the lyrics.
The main thing with all the ancillaries is to show an understanding of the conventions of the form (that it looks like a CD pack, website etc...) and to make sure there is a strong correlation (although not exact!) between the ancillary products and the main music video.
-A website home page for the band. Good example HERE – go for a good homepage and perhaps one working linked page. Definitely embed your music video when finished.
-A digipak for the single or album. Templates on the student drive in publisher and photoshop. Good example HERE and HERE – reflect changes in industry by having download codes for extra content
-A magazine advertisement for the digipak (NOTE: can be for album or single). Not so many good examples online but we have some old-ish music mags in the cupboard to look at. Try and keep the bleed, house style of a magazine (real or imagined), even do an online version with working links to the video…QR codes?
